Major consumer expo EGX has announced that Amazon will be the event's new retail partner.
GAME previously acted as the retail partner, which included an on-site GAME store, but the retailer has since announced plans to host its own consumer event.
It's a big boost for EGX as it hopes to attract 80,000 gamers to the NEC in Birmingham.
Amazon will allow consumers to pre-order games directly from the show, and it will also be pushing EGX with a dedicated marketing campaign via the Amazon website, app and its social media channels. Amazon will also host an EGX hub, which will feature information, news and live-streams. Furthermore, the online retailer will be giving 100 Amazon customers the chance to win free EGX tickets in the months leading up to EGX. The event takes place between September 22nd and 25th.
We asked our community where they prefer to buy and pre-order their games and Amazon was overwhelmingly their number one choice.” said Rupert Loman, CEO of EGX's parent company Gamer Network. Their obsessive focus on customer experience fits perfectly with our attendees' discerning taste. We're extremely pleased to have the backing of another market-leading partner.”
Russell Jones, Amazon's category leader for video games added: ”Every year we see our customers respond to the hands on experience and news coming out ofEGX, so we are delighted to make it even easier to connect our customers with the games they love from innovative indie titles to blockbuster games. We are also working with our publishing partners to offer a few surprises for customers at the event."