Amazon 'in process' of opening High Street store

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Online retailer Amazon is preparing to open its very first bricks and mortar outlet in Seattle, reports suggest.

‘Amazon sources' say the store could open in a matter of months, selling books, Kindle devices and Amazon exclusives. It's part of an initiative to test whether opening a chain of stores would be worthwhile, reports Good e-reader.

Amazon, whose headquarters are in Seattle, is set to open a smaller boutique-style shop as opposed to a large retail outlet. If plans go ahead, customers will be able to sample e-books via WiFi at the store.

It's not clear if Amazon would sell video games in the store. An Amazon spokesperson told MCV: "We have a longstanding practice of not commenting on rumours or speculation."

Last year eBay opened a temporary Christmas Boutique store in London which allowed customers to browse items and buy products online.

Angry Birds developer Rovio also opened its first merchandise store in Finland last year.