The super-powerful Radeon R9 295x2 has been significantly discounted.
Eurogamer reports that the card, which is effectively two R9 290Xs shoved onto a single card and running in parallel, can now be had for around 490, representing a substantial saving over its 1,200 launch price and still a lot less than its more recent 700 pricing.
The R9 295x2 integrates a custom liquid cooling solution to compensate for the card's naturally high temperatures.
The move is most likely a response to the incredibly positive reception given to Nvidia's new GTX 970, which offers fantastic performance for as little as 250.
In fact, running two 970's in SLI still costs less than the R9 295x2, run a lot cooler and offer similar results, although the set-up will probably fall short of AMD's card when it comes to 4K framerates.