The next generation of AMD PC graphics cards will be officially revealed on September 25th.
BSN reports that AMD's 9000 flagship, codenamed Hawaii and part of its Volcanic Islands family of cards, will be shown off at a special press even tin Hawaii itself.
It will presumably carry the 9970 branding.
It is understood that the card will be launched in October and will likely be co-marketed with EA's Battlefield 4. The GPU itself will be 28nm based and include a number of significant architectural changes over the current 7000 series
AMD's other 9000 series cards will be announced at a later date. These include the performance Maui (9950?), the mainstream Ice Land (9850?) and the entry-level Tonga (9750?).
As well the 9970's performance, AMD's pricing plans will be of very high interest. Nvidia's GTX Titan and GTX 780 currently rule the performance roost but are very expensive at around 800 and 550 respectively. AMD has been keen to take the price fight to Nvidia in recent times and many will hope it chooses to continue this tradition.
Speaking of which, AMD has also slashed the price of its current performance leader the HD 7990 which can today be had for as little as 590.90 – that's a saving of the best part of 200 compared to earlier this week. Don't forget, too, that AMD's new beta drivers for the card have significantly improved its performance.