The UK arm of Burger King will from next week start offering Angry Birds themed kids meals.
Beginning on January 19th and running until March 1st, a number of the brand's characters from Angry Birds Go and Stella will adorn the chain's packaging, with toys – which include puzzles, stencils and DLC codes – bundled into the meals.
Stores will be decorated with posters and window stencils.
We are always looking for ways to innovative the guest experience,” the restaurant's marketing director for Northern Europe, Russia and Africa Matthew Bresnahan said.
The Angry Birds franchise is well-known for crossing all generations and offers the perfect opportunity for us to connect with all members of the family.”
Fast food tie-ups are nothing new to Rovio. Angry Birds partnered with Burger King rival McDonalds in Japan back in 2012.
Indeed, Burger King has a long history of involvement with the games industry. The chain teamed with developer Blitz to make promotional games for the original Xbox back in 2006 and then again for Xbox 360 in 2010.