The newly-launched UK branch of consumer website Ars Technica has pledged to not ‘pull any punches' in its coverage of the latest technology.
Senior editor Sebastian Anthony (pictured), who has hired former GameSpot journalist Mark Walton to boost Ars' gaming credentials, says the firm will have ‘zero fluff' and go deeper than rival outlets.
We really try to cut through the crud to deliver deep, insightful analysis of the latest gadgets,” he told MCV. Our readers are generally people who have a very high understanding of technology and engineering, and so we don't pull any punches.
Our primary focus is on delivering insightful, impartial journalism that cover our core areas of technology, science, culture, policy, gaming and automotive. We are of the rather old school opinion that if we focus on quality, really delivering a product that readers want, then the rest will follow.”
Ars Technica launched in America in 1998 and the UK launch marks its first move outside of its home market.
The UK is our second-largest audience, and our readers have always asked for more stories from the UK, Europe and the rest of the world – so here we are,” said Anthony.