Asda announces Mass Effect 3 midnight openings

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Supermarket chain Asda is to open over 200 stores at midnight tonight so gamers can get their hands on Mass Effect 3 the very moment it is released.

Furthermore, the retailer is charging just 37.97 for the game – no strings attached.

Mass Effect 3 is set to be a huge hit with the gaming community so we want to make sure it is affordable and available to play as soon as the clock strikes twelve,” Asda's head of games Andrew Thompson stated.

We are not only stocking the game nine hours ahead of other retailers but we'll also be selling it for the competitive price of 37.97. With stock not as widely spread for this big release, Asda really is the top destination for games enthusiasts this Friday and for future releases.”

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