Asda has once again aggressively slashed the price of Wii U.
It's the second time the retailer has cut 100 off Nintendo's new console. It reduced the cost back in May.
Wii U has struggled for momentum since its launch last November. Although that's not entirely a price issue, a lack of software has been an equally big issue.
Nintendo hopes the launch of Pikmin 3 at the end of this month can help generate some sales, and so Asda's price cut might prove timely.