It may have failed to grab the top spot in the ELSPA GfK-ChartTrack All Formats Top 40 this week, but Ubisoft's Assassin's Creed II has comfortably bettered the performance of its predecessor at retail.
The publisher has revealed that the game sold 1.6m units worldwide in its first seven days of availability.
That represents a 32 per cent improvement over the performance of Assassin's Creed in 2007. That game still holds the record for the fastest selling new IP in the US.
By comparison, Activision's recent Call of Duty: Modern Warfare 2 sold 1.78m units in its first week in the UK alone.