Assassin's Creed has now sold over 6.6m units in the UK, Ubisoft has told MCV.
The publisher revealed the figures ahead of next month's launch of the latest instalment in the franchise – Black Flag.
Assassin's Creed IV: Black Flag is the sixth entry in the series and Ubisoft is prepping one of its biggest marketing campaigns to support the game's launch.
The Assassin's Creed franchise has already sold over 6.6 million units in the UK and over the past few years it has become a staple in gamers' diaries,” said Omebline Wallon, UK brand manager, Ubisoft. Since we announced Black Flag in March, we have supported it at every beat of the campaign. We will be increasing our media presence as we near launch.”
Alongside the usual heavyweight TV, online and print campaigns, Ubisoft is taking the game on a tour of 20 UK universities.
Black Flag launches November 1st on Xbox 360, PS3 and Wii U, and will launch alongside PS4 and Xbox One.
Wallon added: This year the anticipation is high, especially with the game coming on PS4 and Xbox One. Consumers are very excited about what the new consoles have to offer.”