Atari gets new advertising agency

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Infogrames Entertainment has appointed global advertising agency Euro RSCG C&O to boost the Atari brand around the world.

According to

Marketing Week

, the French agency will be responsible for ‘developing the brand globally and helping devise strategy around a number of new product launches'.

It is unclear how the appointment affects DraftFCB, which currently handles the Atari account on a global basis.

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