UK creative agency Attention Seekers and American events giants Done & Dusted are teaming up for a new venture called AD+D.
This new firm will be based in Santa Monica with the aim of raising the profile of games industry events, including helping to get competitive gaming more into the mainstream.
In the past, Attention Seekers has managed events such as EA Play and Xbox's Gamescom conferences, as well as managing Xbox's UK YouTube presence, Xbox On in the past.
Meanwhile, Done & Dusted has handled events such as the Victoria's Secret Fashion Show, the London 2012 Olympics Opening and Closing ceremonies and tours for the likes of U2 and Katy Perry.
Through the vast experience of AD+D we are able to go big and go bold when dialling up the reach of Live moments in the video games calendar.,” Attention Seekers boss Phil Tucker said.
In the games industry, we are seeing the most exciting changes for years, due to the emergence of gaming as a live spectator sport. Now it is time for it to take on a bigger stage, by showcasing gaming in revolutionary new formats, in compelling environments and broadcast over live television as well as online. We look forward to working in partnership with the games industry to define that live agenda.”
Done + Dusted head Simon Pizey added: We are delighted to head into a very exciting area of the live video business via a partnership with Attention Seekers who bring huge experience of the gaming industry to the table.”