Australian games market suffers dip

Publish date:

The Australian video game market fell by 16 per cent in 2010, but the Interactive Games and Entertainment Association (iGEA) has insisted that the downturn is a blip – and that it will soon be heading for a new high.

For the calendar year 2010, Australian sales reached AUD$1.7 billion, down from just over AUD$2 billion in 2009.

Ron Curry, CEO of the iGEA, said: Compared to the most other international territories, our local interactive entertainment market has done considerably well to weather the global economic crisis which affected a broad range of entertainment industries.”

Citing PriceWaterhouseCoopers' Australian Entertainment & Media Outlook 2010 – 2014 report, he went on to forecast that the market will return to AUD$2.5 billion by 2014, driven in large part by growth of online and mobile games.