James Cameron's Avatar has broken UK records to become the fastest selling Blu-ray release every in this country.
The HD disc sold a considerable 222,824 copies on its first day of release – which is more than last year's The Dark Knight sold in its first week. Previously Avatar had already claimed the highest ever pre-order UK record.
The incredible day one sales figures illustrate the urgency that fans of all ages have to return to the world of Pandora and more significantly, experience Pandora in high-definition,” Twentieth Century Fox Home Entertainment's senior VP for Northern Europe and Asia Steven Leighton stated.
The film's masterful cinematography, art direction and visual effects lends itself to awe-inspiring clarity when viewed on Blu-ray – undeniably, the ultimate format for fans to enjoy Avatar at home.”
The film has claimed another, more dubious record too, in becoming the most pirated Blu-ray release of all time.