Average software price up 5.4%

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The average price of video games last year was 25.63.

That's an increase of 5.4 per cent year-on-year. In 2010, the average cost of games was 24.32.Specialists, generalists and indies increased prices the most, up 7.1 per centfor an average selling price of 27.01.

Supermarket game prices were up 6.5 per cent to 25.48, while online the average cost of software was 25.63, up 2.6 per cent over 2010.

There are two main reasons for the rise in games prices.

Q4 blockbusters such as Call of Duty and FIFA were not heavily discounted like they have been in previous years, while sales of budget games – primarily for Wii and DS – continue to slow.