Former EA UK man Kevin Flynn has leapt over the sandbags of Battlefield's barracks to become senior brand manager for Call of Duty.
Flynn has spent the past two years as senior product manager for Battlefield at Electronic Arts, but this month joined Activision's UK team as senior brand manager for Call of Duty.
Prior to this he worked as an EA product manager for three years, following a stint at Vivendi Games.
Latest Call of Duty title Ghosts, which is due to be shown for the first time at next week's Next Gen Xbox event, will no doubt be his priority as the game gears up for its November 5th.
You can read more about Call of Duty: Ghosts in next week's issue of MCV, which will be available in both print and download forms on Friday, May 24th.