BBC Worldwide has named former EA and Yahoo exec Robert Nashak as EVP of digital entertainment as part of its games strategy reboot.
The news comes after yesterday's revelation that the broadcaster is courting both publishers and developers to turn Doctor Who, Top Gear, In The Night Garden and many, many more into games for all audiences.
Nashak will be based in LA and reports to BBC Worldwide CEO John Smith. He previously led production at EA's Casual Studios and also served as GM of Yahoo Games. His CV also boasts stints at Glu, Disney Online and Acclaim.
He told MCV: BBC Worldwide has great potential in digital entertainment simply by the quality and variety of content it has to offer. I am extremely excited to be playing a leading role in realising this potential and growing its audience base, through other platforms, around the world.”
BBC Worldwide chief executive added: Gaming has always been an area of particular interest to BBC Worldwide, especially in recent months with the digital entertainment industry developing at such rapid speed.
"Robert brings highly relevant knowledge and experience to help us expand our consumer demand led offering. We welcome him on board.”