Sony's multimedia credentials have been given a big boost this morning with news of a dedicated BBC Sport app heading to PS3 and connected Sony Bravia TVs.
The app will sit alongside the BBC News and BBC iPlayer apps on the Sony Entertainment Network and will launch in time for Wimbledon at the end of June.
Furthermore, the app will offer the BBC's full suite of London Olympics 2012 coverage, with 2,500 hours of content spread across 24 simultaneous HD live streams.
Launching this app to millions of PS3 owners in the UK will be a very welcome addition to PlayStation's universal entertainment credentials,” SCE UK's marketing director Alan Duncan stated.
Sony category development manager for Bavia Edd Uzzell added: Televised sport is one of the biggest rating wins for broadcasters. This truly is a killer app and will provide a substantial amount of additional sporting content that you can't get through the current broadcasting model.
We strongly believe this will kick-start more widespread usage of the connected television offering, providing sport fans using the app with in-depth big-screen coverage of their favourite events. The app will also have extensive penetration in the UK thanks to its availability on PS3.”