Namco Bandai expects that Ben 10 Alien Force: Vilgax Attacks will be the most successful game in the multi-million selling franchise when it hits shelves next month.
Ben 10 has become a major video game property over recent years, with the previous two games – Protector of Earth and Alien Force – selling in excess of 4.5 million copies around the globe.
Both titles have also been mainstays in the GfK Chart-Track Top 40 since their release.
Now Namco Bandai is preparing the launch of Ben 10 Alien Force: Vilgax Attacks for PS2, PSP, 360, DS and Wii on March 12th, and the publisher expects the game to better its popular predecessors.
Ben 10 has successfully made the transition from TV to video games,” said Namco Bandai Partners' marketing exec Marlene Fitzsimmons.
To capture fans' attention, Ben 10 Alien Force: Vilgax Attacks has a new and original story that remains faithful to the show, meaning kids can explore a new world beyond the series.
Ben 10 still remains the UK's number one boys property and both previous Ben 10 games, Ben 10: Protector of Earth and Ben 10 Alien Force, remain evergreen sellers at retail. We expect Ben 10 Alien Force: Vilgax Attacks to be even bigger and better, setting all new records for the brand.”
A big marketing campaign will accompany the game's release, including TV activity on Cartoon Network.
There will also be online advertising on key kids' sites and print activity in children's press, such as The Dandy.