Best Buy says its games offering can compete with anything HMV and GAME has to offer.
The chain's first UK shop is based in Thurrock, Essex and has been opened early for the Bank Holiday weekend.
Best Buy Thurrock boasts a huge area dedicated to games – complete with new and pre-owned games, specialist staff, own-brand peripherals and even a gaming room.
We have a range that will match or beat anybody in this space,” said entertainment boss Marc Spence.
We will be competitive in price. We have pre-owned. And we have a demonstration area that our competitors won't be able to manage. This is particularly key as we move towards the motion capture technology, such as Natal and Move. You need to be able to demonstrate this tech.
Consumers said they'd been let down by our rivals when it comes to experiencing games.
We also have own-brand peripherals. It is a limited number of SKUs initially, but that will grow dramatically.
For more details on Best Buy's UK debut, check our our mini-feature here.
Our full analysis of the firm's UK invasion can be found in MCV Magazine next week.