Biggest ever Xbox Live in-game ad campaign kicks off

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Car manufacturer Renault has launched its first in-game marketing campaign in the UK, across Xbox Live.

The programme will form part of a multi-million pound push for the firm's new

The move represents the biggest ever investment in Microsoft Digital Advertising Solutions' in-game advertising offering.

Renault Twingo branding will appear in TOCA Race Driver 3, Need For Speed, Project Gotham 4, Trackmania United and Juiced.

The campaign was brokered between media agency Carat Digital and Microsoft Digital Advertising Solutions.