2K Games proudly claims that BioShock Infinite will live long in the memory of gamers and the industry.
The publisher has faith in the quality of its new shooter and it's backing the title with a monster marketing campaign.
BioShock Infinite is like no other shooter out there,” Simon Turner, UK marketing boss at 2K Games told MCV.
Not only does it demonstrate the technical quality that gamers expect, but the story and characters invite you into a world so rich and immersive that people will be talking about it for a long time to come.”
2K has sponsored the new series of Spartacus on Sky 1 with BioShock Infinite, and it has booked a month-long campaign through lifestyle channels.
TV spots will also appear during Champions League matches and the World Cup qualifier between England and Montenegro on March 26th.
There will also be a broad mobile campaign directing fans to a BioShock microsite. By the March 26th launch, there will be billboards around the London Underground, print ads in specialist magazines and an insert in Shortlist.
2K has already promoted Infinite with a talkSPORT and cinema campaign, with ads around The Hobbit and Jack Reacher.