In an interview with MCV about the Cerberus Network – which offers free DLC incentives to those who buy new copies of EA's Mass Effect 2 – acclaimed RPG studio BioWare has stated that the scheme offers a great incentive” to opt for new instead of pre-owned versions of the Xbox 360 title.
The Cerberus Network was created to reward loyal BioWare and Mass Effect fans with continued high quality content and to keep our fans engaged in the Mass Effect universe,” general manager Ray Muzyka stated.
It's awesome value no matter how they purchased the game. And while Mass Effect 2's Cerberus Network certainly provides a great incentive and high value to new purchasers, ultimately I think the high quality of the game, combined with a really good marketing campaign, together had the biggest positive impact on sales.”
And of the possibility of similar plans being implemented in the studio's future titles, the exec added:
We always try to make the best decisions for each game as we develop it, so we decide this sort of approach on a case-by-case basis. The approach we took to post-release downloadable content in Dragon Age has been successful, as has the Cerberus network in Mass Effect 2.
I'm sure we'll continue to refine our approach in the future – we're always interested in finding cool new ways to reward our loyal fans, and to continue building out the worlds of our games.”
To read MCV's full interview, click here.