Publisher and developer Capcom has signed creative agency Bits + Pixels to work across its portfolio in Europe.
It will be collaborating on various projects for brands such as Resident Evil, Street Fighter and Monster Hunter.
London-based Bits + Pixels specialises in video games, and already includes Blizzard among its clients.
We're delighted to have Bits + Pixels come on board,” Capcom's EMEA marketing director Antoine Molant said. We are looking forward to seeing what imaginative collaborations they come up with, putting our multimillion selling franchises in front of a much wider audience.”
Bits + Pixels co-director Sandra Arcan added: We're thrilled to be working with Capcom and are huge fans of their franchises. Brand collaborations are undeniably very prevalent and increasingly impressive within pop culture and entertainment IPs.
We certainly have a shared vision of how impactful partnerships could really speak to audiences both existing and untapped, and we're very excited to get started on some very cool, perhaps slightly unexpected and hopefully stand-out projects.”