F1 2012 can be yours for just 29.99 – as long as you're a member of the Blockbuster VIP Games Club.
The scheme, unveiled in May, doesn't just reward consumers for spending cash – although they will earn 100 points for every 1 spent in-store and online – but they will also earn points for watching trailers and rating gamers on the website.
Trade-ins are also rewarded, as will entering competitions.
Our VIP Gamers have a chance to own one of the hottest releases of the year at this low price on the day it's released,” Blockbuster games boss James Morton stated.
The VIP Gamers club is always looking for new ways to reward and thank our most loyal gaming customers. New and existing Blockbuster members are also welcome to join the free VIP Gamers club so they too can access these specials.”
F1 2012 is released this Friday (September 21st).