High Street retailer Blockbuster has struck a deal with media giant IGN to promote its new customer reward scheme VIP Gamer.
An IGN Recommends microsite will showcase the retailer's latest game competitions and deals to an audience of more than three million.
Blockbuster VIP Gamer was unveiled earlier this week. It allows customers to earn points by buying games, watching trailers, trading in games and entering competitions. Rewards include 5 discount vouchers, free game rentals and even free Xbox 360s if they ‘level up' high enough.
Those who comment, rate and purchase via Blockbuster and IGN will be able to earn prizes.IGN's top ten games of 2011 will also be up for grabs.
Cat Kebbeh, head of marketing at Blockbuster, said: The deal with IGN shows a new way of connecting with our customers, allowing them to easily engage with all the elements of the Blockbuster brand, from buying, renting, trading and commenting.
"As a full home entertainment service, Blockbuster is always looking for new ways to reward its customers and connect in a way that moves the company forward.”
IGN Entertainment UK's commercial director Adam Hopkinson added: We're recommending Blockbuster VIP Gamer to our influential, mainstream gaming audience, as we believe it has the potential to encourage gamers back onto the High Street after a challenging period for the market.
"Blockbuster is promising a range of best-in-market deals and benefits for VIP Gamers, which will attract IGN readers to sign up and spread the word to the wider gaming community."