Retailer Blockbuster has ventured into the world of digital publishing with a brand new iPad, Android and Kindle magazine.
Covering films and games, it's free to download and contain lots of rich media such as embedded video, interactive content and interviews.
The publication is produced in-house and obviously links through to the Blockbuster site for those who wish to pre-order the products they read about. Click & Collect functionality is also be supported.
2012 has definitely been the year of the tablet and we're very proud of our new digital magazine,” Blockbuster's head of online Malachi Simons stated.
We believe that this is one of the best free magazines on the market and a great way for customers to stay up to date with the latest movies, games and trailers – there are over 50 titles featured in Issue 1 alone. We believe it delivers content in an exciting and visually impressive style which will continue to develop over the coming issues. Our aim is to deliver the biggest digital movie and game magazine in the UK.”