Rental giant Blockbuster has called for more publishers to give it exclusive DLC.
It comes after the firm secured a deal with EA for Tiger Woods PGA Tour 13. Blockbuster customers who pre-order the game will be able to get two additional downloadable packs.
One pack contains four playable Premier League stars, including Wayne Rooney and Theo Walcott, while the other features US sports icons like basketball's Dwight Howard and retired boxer Sugar Ray Leonard.
Now the retailer wants to arrange similar deals with other publishers as it ramps up its pre-order efforts.
We're delighted to have this pre-order incentive from EA – a first between our two companies and a huge step forward to delivering the type of commercial partnership we want going forward,” said Blockbuster UK's head of games James Morton.
We know our customers will like exclusive content and we're looking forward to delivering even more exciting offerings for games in 2012.”
Tiger Woods PGA?Tour 13 arrives in the UK on March 30th for Xbox 360 and PS3. It's the latest in EA's long-running golf franchise.