Bowles replaces Boita at SCE UK

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SCE UK has welcomed a new marketing manager to its team this week.

Mark Bowles has moved over from SCEE, where he has worked for five years.

He was product manager for Gran Turismo and responsible for the popular GT Academy competition.

Bowles was subsequently promoted to senior brand manager for PS3 and developed The Game Is Just The Start campaign for the last two years. Previously, Bowles worked for Audi UK.

He is replacing Adam Boita, who last week departed for the role of brand manager at Absolut Vodka.

At the start of an exciting period for the PlayStation brand we are looking forward to learning from Mark's broad experience during his time at SCEE,” said SCE UK marketing director Alan Duncan.