Calibur11 is promoting its first UK products two months ahead of launch.
The new peripherals vendor will enter the market this April with a line of interactive console shells for the Xbox 360.
The firm is focusing on its Vault line-up: character-based cases that light up when the console is on. PS3 models are in development.
The UK is a major European territory in terms of install base, and we want to work directly with the major retailers and use a distribution partner for others,” Calibur11's international sales manager Phu Tien told MCV.
We have a marketing and PR campaign to ensure gamers know Calibur11 offers the perfect solution to personalise their console.”