The big hits just keep coming this time of year and tonight it's the turn of Call of Duty: Ghosts, which arrives worldwide at midnight.
Although it will have to perform far beyond expectations to topple Grand Theft Auto V's record-breaking 2013 performance, Ghosts will undoubtedly be one of the year's best-sellers.
However, past form in recent times points away from a fierce price battle on the High Street. According to a round-up from Videogamer, Sainsbury's seems to have the lowest price (with conditions attached) although Tesco has yet to reveal its hand.
Here's what we know so far (all prices are for the Standard Xbox 360 and PS3 versions):
Sainsbury's – 42.99 (or 32.99 when you spend 30+ in-store)
GAME: 44.99 (includes bonus 'Freefall' multiplayer map)
And some online prices:
GameStop: 42.97 (7.97 when two applicable games are traded)
Green Man Gaming: 37.99
Simply Games: 42.85