Candy Crush Saga today celebrates its first anniversary with an impressive milestone.
The sickly sweet title debuted last February on Facebook and launched on mobile devices shortly after. Despite its short life span, the title has already been downloaded to over 500m devices.
Developer King didn't reveal how many active players Candy Crush Saga maintains but did release a mixture of other eye-opening stats surrounding the title.
King estimates over 150 billion games of Candy Crush Saga have been played to date.
Social networking sites are clogged with mutterings of the game as 1 in 23 Facebook users are a fan of Candy Crush Saga, while the title has amassed 14.5m tweets during its lifespan – enough to fill 4,500 novels.
The game is most popular amongst UK commuters as 61 per cent of players admitted to playing Candy Crush Saga while on their way to work.
To celebrate the milestone, King has also promised a string of updates and content for players throughout the coming months.
The past year has been one of the most exciting times for King since Candy Crush Saga launched on mobile,” said Tommy Palm, Games Guru at King.
The incredible milestone of more than half a billion downloads of the game, as well as the continued enthusiasm from our community, really delights the entire King team. Fans can look forward to even more exciting new Candy Crush Saga content over the coming months, including an exciting new twist to the game.”