Capcom is elated following the success of last week's Resident Evil 5, and the publisher is confident the game will continue to sell ‘all year round'.
The title claimed over 27 per cent of console game revenues this week, and Capcom plans to bolster sales with a full Easter TV, online and retail push.
As with many of Capcom's titles, Resident Evil is a brand that transcends games and occupies a space in the wider entertainment category,” said Capcom Europe senior marketing director Michael Pattison.
It's fair to say we've come a long way since the franchise was born in 1996. We put in place a strategy to ensure that Resident Evil 5 would resonate beyond the existing fanbase and so we're keen not to rest on our laurels based on the first weekend sales.
The team behind the product has done a sterling job of delivering a high quality piece of entertainment that will continue to reach out to the wider gaming market.
Yes it's the fastest selling Resident Evil to date, but we're keen to maintain momentum to sustain a healthy sales curve.
This title is not about day one, week one or indeed the first month.
We believe Resident Evil 5 has the quality to continue to be competitive as a choice for consumers throughout the year.
We're backing that with continued support on TV through April, with online and outdoor ads also featuring beyond Easter, along with extensive retail programmes.
But we're not done there: We've recently announced Versus Mode, which will offer consumers the opportunity to download some additional content.”