EA has teamed up with top names from the world of sport to drive this year's Tiger Woods PGA Tour.
Man City and England midfielder James Milner dressed in 1930s golf gear to promote the game's Legends mode on Soccer AM and ESPN.
Meanwhile Welsh golfer Jamie Donaldson will assist with more activity during his first Masters next month. And EA is continuing its partnership with The Sun for its Bizarre Masters tournament, in which celebs compete on both the green and the game.
This will be supported by online ads on key sports and golfing sites, with TV spots during the Masters. The game will sponsor Masters coverage on select sports websites. EA?is working on additional sampling events.
Tiger Woods PGA?Tour 14 pre-orders have grown compared to last year's game. The title will be released on 360 and PS3 tomorrow (Thursday, March 28th).