Apple's successful Asian strategy has seen Chinese iOS owners download more apps than their American counterparts for the first time.
VentureBeat speculates that last year's launch of the iPhone 6 and iPhone 6 Plus was the catalyst, with Chinese consumers typically preferring smartphones with larger screens. Both models featured bigger screens than any of their iPhone predecessors.
Note, however, that US still leads its rival in terms of iOS revenues. In fact, China is only third in the revenue tables behind the US and Japan.
In Q4 2014, shipments of smartphones with screen sizes between five and seven inches constituted roughly 60 per cent of total smartphone shipments in China as compared to roughly 40 per cent worldwide and in the United States,” reads the cited App Annie report.
Thanks to this, the iPhone's share of the smartphone installed base crossed seven per cent in 2014.”