Club Nintendo has officially shut down in North America, with plans to discontinue Nintendo's rewards program later this year in Europe, Japan and Australia.
The Club Nintendo website has been updated with an image of a Mario, hat in hand and head bowed in recognition of the closure.
"Club Nintendo has been discontinued. Our heartfelt thanks to our members for your support over the years. Please stay tuned for more information about our new loyalty program,” the site reads.
Club Nintendo will completely cease operations in Europe, Australia, and Japan on September 30th. Nintendo plans on replacing it with a new loyalty program that will be integrated with Wii U, 3DS, mobile phones, PCs and eventually its upcoming NX console.