Call of Duty is one of the biggest brands the world of gaming has ever known – but new CEO Eric Hirshberg thinks the franchise's credentials go far further than that.
The Call of Duty franchise is a force of nature,” he told IGN. I think it is the closest thing this generation has to a Star Wars. I think it's unique and bigger than any musical act or any movie franchise in that capacity.
The challenge with any franchise like that is staying a step ahead of people and keep surprising them and keeping it fresh.”
He has previously said that he believes that Activision should be a more beloved brand than you would think they are by reading the core-gaming blogosphere”.