Ahead of the game's release on May 30th, UK developer Codemasters will broadcast the premier of their advert for Race Driver: GRID to a predicted audience of 19 million, shortly before the Champions League Final kicks off this evening.
Hayley Holland, UK marketing manager for Codemasters, said: It's an amazing ITV spot – highly targeted at one of the biggest sporting TV events of the year.”
It's the biggest TV spot we have ever bought and it highlights the belief we have in GRID and the support we are giving it. The Champions League audience is too good an audience to miss out on.”
The ad will appear in the break just before the game kicks off, after ITV's pundits have provided their preview of the match.