We've got an exciting last-minute addition to the LGC schedule: Xbox Live.
Microsoft's Robin Burrowes has signed up to host a special address at the event looking at how the 360's online games service has in fact benefitted other mediums.
While LGC looks at how online business models have transformed games, this special talk will look at the flipside of that.
Burrowes will talk the audience through the ways Xbox Live has attracted broadcasters such as the BBC and Channel 4, plus a raft of international content creators.
It's just one in a string of exciting developments for LGC. Delegates will get free data from Screen Digest and NPD, while top talks will come from GameStop, Valve, Sega and OnLive, plus development luminary Ian Livingstone.
London Games Conference takes place at One Wimpole Street on Thursday, November 10th - that's just three days away.
It is the only event dedicated to examining how the video games business is seeing huge growth through online, connected and digital models. The conference is sponsored by IGN and InComm.
Only a handful of tickets remain, costing 269 - with discounts for UKIE, Tiga and Game Republic members.
To grab one of the last few contact Hannah.Short@intentmedia.co.uk or call her on 01992 535 646.