With a general election looming, David Cameron has found a new ‘enemy of society' to rally against: violent video games.
The Tory leader has set out a new long-term plan to tackle anti-social behaviour – including potential curbs on interactive entertainment.
According to the Press Association, the strategy will form part of The Conservative Party's new ‘mini-manifesto' on law and order.
"We are never going to deal with crime unless we look at the broader context and say 'Yes, tough laws, strong action on the police, but also action to strengthen our society',” said Cameron.
"And that includes, I think, video games and things like that where we do need to think of the context in which people are growing up."
UPDATE: Cameron later told BBC Breakfast news:
"Today's document sets out our view on popular culture - that the companies which make music videos, films and computer games have a social responsibility not to promote casual violence, the gang culture and the degradation of women."
Last week, MCV spoke to the Conservative Shadow Secretary of State Jeremy Hunt on the party's policy on video games.
Labour's Minister for Culture, Creative Industries and Tourism Margaret Hodge was also interviewed.