Publisher Deep Silver has teamed up with a custom vehicle specialist to build a real-life zombie killing pickup truck.
It's based on a Ford Ranger pickup and sports armoured windows, spiked wheels, a front barricade and even a rear-mounted mini-gun.
The machine will be appearing at a number of events and promotional shindigs. Those who spot the truck are invited to tweet pictures using the #RiptideTour hashtag for which they will be rewarded with unspecified prizes.
Furthermore, Deep Silver has promised retailers who construct the best Dead Island window displays a visit from the machine. Promotional packs can be requested at RiptideTruck@deepsilver.com.
The truck is the perfect tool to help us push the Dead Island Riptide brand,” Deep Silver product manager Nick Turner stated. Pickup trucks play a large role within the Dead Island series and we've brought this to life by building our own fortified truck.”
Here's a couple of videos: