DFC: Sony wont recoup PS3 losses

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Market analyst DFC Intelligence has delivered a scathing verdict on Sony's prospects this generation, claiming that the high development and manufacturing costs of PS3 make it unlikely that the machine will ever become profitable.

Gamesutra quotes DFC's Wanda Meloni as stating that Sony has the most to lose with this current generation”. She added that Sony's production losses per console means that it will probably not break even throughout its lifespan.

Meloni also claimed that whilst Sony claimed a 67 per cent market share during the height of the PS2 era, it will do well to maintain a 40 per cent share this generation.