Interactive entertainment research firm DFC has delivered a scathing verdict of Xbox One's market chances in the wake of last weeks' incredible events at E3.
In fact, it even goes as far as to question whether the scope of Xbox One's PR failure to date could jeopardise Microsoft's entire games operation.
DFC's Forecasts for the Video Games Market report says that Microsoft's overall strategy for entertainment devices is deeply flawed”.
In turn it has stated that it is likely to raise its PS4 sales forecasts and on turn further lower” its Xbox One predictions in its upcoming August market update.
So far this has not had a major negative impact on the Xbox business but that is likely to change with the Xbox One launch,” DFC's David Cole stated. Right now the entire future of Microsoft's consumer entertainment business is in question and that is likely to have a major impact on the game industry.”