"Why haven't you spoken to us? What are you doing? We want to make Battlefront."
That was the reaction from Swedish developer DICE when it discovered that EA was in talks with Disney regarding the Star Wars video game right.
The DICE guys Karl Magnus Troedsson and Patrick Bach were talking and I told them we were in dialogues with Disney over this deal,” EA Games Label executive VP Patrick Sderlund told CVG.
DICE is a very particular place and they are very proud of what they do and you don't really tell them what to do. I didn't anticipate them wanting to work on a license - they've always been new IP or their own IP. But they were just like, 'we would kill to make this game' and the whole studio started talking about it like, 'please give us this game'.
That's when I called Frank [Gibeau, EA Labels boss] and I realised we had something here. 'If they want it that badly, then the game will be freaking awesome – we have to figure it out'.
So we figured it out, we got them the game and it was that simple. They begged to do it, the opportunity was there and that's exactly why you'll see a game that will be what it needs to be.”
Sderlund went on to describe the in-development game as Battlefront done the DICE way”.