Direct2Drive launches Euro store - MCV

Direct2Drive launches Euro store

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Direct2Drive has launched its new EU store.

The new store can be found at www.direct2drive.eu, and is aimed at customers living in continental Europe, complete with Euro pricing.

The IGN-owned digital distribution firm has also teamed up with publishers on a series of price promotions, beginning with 50 per cent off THQ titles between February 2nd and February 9th.

Boasting a catalogue of hundreds of PC and Mac titles, Direct2Drive.eu is a natural addition to the Direct2Drive family," said IGN UK marketing director Rich Keen.

"As part of IGN Entertainment our European footprint continues to grow steadily , with sales from Direct2Drive UK significantly increasing year-on-year providing us with a solid springboard into Europe."

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