Virtual reality is not just an exciting product to stock, but it could even transform how people shop.
Technology specialists Figure Digital have been experimenting with this, even teaming up with Tesco to create a virtual store. And this will form part of a 20 minute discussion by the firm's Ben Paterson at next week's Games Retail 2020 event in London.
Games Retail 2020 takes place September 16th. It is a new event from the team behind MCV that will look at the future of games retailing and takes place at BAFTA in Central London. You can book your tickets here.
Other topics discussed are second screen retailing, digital, games merchandise and selling via social media – plus we'll be showcasing all new market data about the retail market. Full details below.
The event is a full-day conference, tickets include networking breaks and lunch.
It's an all day conference kicking off at 10am – attendance include access to the conference and networking areas, lunch plus an expo. Games Retail 2020 is organised by MCV and its parent Intent Media, responsible for other events include the MCV Awards, Games Media Awards and the London Games Conference.
Games Retail 2020 is supported by event partner Xbox One. To find out more about sponsorship, email Conor.Tallon@intentmedia.co.uk or Alex.Boucher@intentmedia.co.uk call them on 01992 535 646. Check www.gamesretail2020.com for more information.
The full schedule is listed below.
Games Retail 2020 - The Full Schedule
Registration and Coffee
Conference Start: Introduction
Christopher Dring, Editor, MCV
The Generation Game
How successful are the latest consoles of Generation 8? Dorian Bloch of GfK Chart-Track will present the facts and outline how retailers can benefit from the physical distribution of videogames, hardware and gaming accessories?.
Speaker: Dorian Bloch, GfK Chart-Track
The road to 2020 in numbers
Juniper Research offers a look at what the future holds for the games market, drawing on its extensive research and forecasting ahead until the year 2019. With annual global games revenues predicted at $41bn in the next five years, what does that mean for sales of console and PC games? When is the next round of games hardware due to arrive and what boost will that provide?
Speaker: Eva Hunyadi, Juniper Research
PANEL DISCUSSION: Toy story: why games merchandise is booming
It's not just DLC that keeps franchise in the forefront of gamers' minds: official merchandise is turning brands like Minecraft and Metal Gear Solid into year-round powerhouses. Our panel of experts in games merchandise discuss the future of this category – and how it aids retailers.
Emma Cairn-Smith, Egmont Books,
Sandra Arcan, Konami
Jon Rhodes, Insert Coin
This talk from IGN/Ziff Davis will delve into new research from the media giant that examines parental views on games. Specifically, our speakers from IGN will look at their finding around where and how kids get hold of their games, what retailers they buy them from, and what that means for the rest of us.
Adam Hopkinson, IGN UK
Chris Shepperson, IGN UK
Coffee/Tea Networking Break
Mobile: Uniting digital and High Street strategy
Dan Wagner, CEO and founder of Powa Technologies, the company behind mobile commerce app PowaTag, discusses how the games industry can use mobile technology to keep high street sales alive in the face of digital purchases and meet the needs of an increasingly demanding consumer group. This includes bridging the gap between traditional and online retail strategy with mobile commerce, and using mobile and Bluetooth technology to gain the same level of insight into customer behaviour as eCommerce.
Speaker: Dan Wagner, Chairman and CEO of Powa
Virtual reality: What does it really mean for retail?
The hype around Oculus Rift and Project Morpheus may well be justified but until these are real products in the marketplace, how can retail benefit from virtual reality? And will retail be able to sell its experience via virtual worlds? London agency Figure Digital explores these questions, referring to its work on virtual reality retail spaces for the likes of Tesco.
Speakers: Ben Paterson, FIGURE Digital
The PC keynote you never get to see at E3
Leading UK retailer Green Man Gaming gives Games Retail 2020 attendees a look at why PC remains the fastest growing platform for games on the planet. Why is it so popular? What is the impact of digital downloads? And how can retail get involved in the PC opportunity? Using its data-driven insight into the market via both digital distribution and online physical sales, and through delving deep into player's in-game behaviour, Green Man Gaming's Darren Cairns has the answers.
Speaker: Darren Cairns, Green Man Gaming
Selling Games by Marketing in the Moment?
Twitter talks Games Retail 2020 delegates through how social media can be used to sell games
Speaker: Samir Bhana, Twitter UK
PANEL DISCUSSION: How to sell digital content
Top brass from a leading UK format-holder, third-party publisher, online retail and games development close the day with a panel discussion examining the art of selling digital games online and in physical retail.
Panel chair: Debbie Bestwick, Team 17
Pawan Bhardwaj, Xbox UK
Tony Pearce, gamesGRABR
James Schall, Sega