Perhaps this explains why Disney decided to ditch LucasArts?
Disney has reported a ten per cent increase in profits for the first quarter of 2013 with net income climbing 32 per cent to $1.5bn.
In fact, it was all good news for Disney with one exception. Disney Interactive posted a $54m loss for the period, despite seeing revenues climb eight per cent to $194m. It was the only loss making division across the entire business.
The company has also predicted a similar loss to be registered in the current quarter, although hopes for the quarter after that – which will see the release of Disney Infinity – are somewhat brighter.
So maybe it's no surprise that Disney moved quickly to kill off LucasArts after its acquisition of the Lucas empire earlier this year. Disney simply doesn't get games.
That's not to say it doesn't recognise the opportunity, of course. Just this week EA announced a deal to licence the Star Wars brand for core games across an array of platforms.