Consumer electronics specialist Snakebyte is branching out in to the UK and Ireland.
The German company has partnered with UK sales and brand consultant Twenty5Eight Solutions, which is headed up by Big Ben Interactive's and 4Gamers' Neil Meredith.
Snakebyte offers a range of gaming hardware and accessories, although it's best known for its work with the successful Zoopa drone range.
2017 is expected to be as year of rapid growth for our business and we have identified several areas where we believe we can capture market share,” Snakebyte's director of sales and marketing Toni Hannott said.
The UK and Ireland is a territory of strategic importance for Snakebyte and we look forward to working with Twenty5Eight to introduce our products to a wider audience of passionate gamers.”
Twenty5Eight director Danny Coe added: With a vast amount of experience in the gaming sector, our team are excited to be partnering with Snakebyte here in the UK. We strive to partner with companies that have market-leading products and see huge potential for growth with the Snakebyte brand portfolio.
Our initial strategy will focus in opening the channel, using innovative solutions to drive sales. Twenty5eight are uniquely positioned to offering our clients and retail partners the benefit of our channel management experience, and with the addition of an outstanding field marketing team, we are able to support retail with sell out through training, merchandising support and brand ambassadors who can assist in communicating product virtues to the end consumer.”