Parent of Dixons the DSG International Group has set up a new range of gaming peripherals in tandem with accessories specialist Venom.
The 22 lines will be released under the Swordfish label, which is already used within the DSGi business for computer peripherals.
The international OEM range hit shelves last week, and its makers believe it provides ‘leading edge accessory solutions at affordable prices'.
Sales director of Venom Sue Dawson said: We are delighted to be working with such a highly respected house- hold name. DSGi is synonymous with excellent, reliable and cost effective merchandise and we have been working together to ensure the level of excellence that is expected.
And head of international buying for software PC and console at DSGi David Johnson added: This is one of our first international ranges in the gaming product sector.
The range will be found in Elkjop and El Gigante in the Nordics, PC City Spain, Electroworld Czech, Poland and Hungary, Kotsovolos in Greece and PC World and Currys in the UK.
We will be developing our software gaming ranges internationally. We spent time in the UK and Hong Kong with a number of vendors and felt that the team at Venom could offer the expertise we were looking for to deliver this important project for the international buying team".