It's over a year old, but Bethesda says it's still not done with Skyrim at retail.
Far from being just a hit at launch, the RPG has been a mainstay in the Top 20 since November 2011.
The company has been using the High Street to help push the game's DLC (Dawnguard, Hearthfire and Dragonborn) on Xbox 360, which it says has helped maintain Skyrim's longevity. And European MD Sean Brennan says the DLC will be available on shelves for PC and PS3, too.
We've already brought Dragonborn on PC to retail and we're looking into Dawnguard,” he told MCV. Skyrim fans will also be able to purchase all PS3 add-ons in-store throughout the next few weeks.”
Bethesda has also been raising awareness of Skyrim and its DLC with Twitter and Facebook activity.
We plan to continue promoting the game throughout the rest of the year through all our social channels, and through special initiatives at retail – both digital and brick-and-mortar,” Brennan said.